The fashion industry is at a crossroads. On one hand, fast fashion has made trendy apparel accessible and affordable to the masses. On the other, it has also contributed significantly to environmental degradation, unethical labor practices, and overconsumption. However, in…
In the ever-evolving world of fashion retail, the boundaries between physical and digital experiences are rapidly blurring. Enter “phygital” — a fusion of physical and digital retailing designed to offer consumers the best of both worlds. At the heart of…
The bridal fashion industry, long known for its intricate detailing, emotional decision-making, and in-store experiences, is undergoing a digital revolution. At the heart of this transformation is Virtual Try-On (VTO) technology—a powerful tool leveraging augmented reality (AR) and artificial intelligence…
The COVID-19 pandemic transformed global consumer behavior, disrupting industries and challenging traditional retail models. Nowhere was this shift more evident than in the luxury fashion sector, where customer experience and tactile interaction once reigned supreme. As storefronts closed and foot…
In an era of conscious consumerism, where shoppers are increasingly aware of the environmental and ethical impact of their purchases, the fashion industry is undergoing a significant transformation. The fast fashion era, defined by mass production and quick consumption, is…
In the ever-evolving world of fashion and retail technology, the line between digital and physical experiences is becoming increasingly blurred. One of the most exciting developments in this space is the integration of haptic feedback into virtual try-on (VTO) technologies.…
The world of luxury fashion has always been synonymous with exclusivity, elegance, and personalized experiences. As the industry evolves to meet the demands of the digital age, high-end brands are turning to cutting-edge technologies to maintain their prestige while reaching…
The traditional fitting room experience has long been a key part of shopping, helping customers make confident purchase decisions. However, with the rise of digital innovation and changing consumer preferences, physical try-ons are becoming less practical. Enter Virtual Try-On (VTO)—a…
Fashion is evolving at an unprecedented pace, and with the advent of digital innovation, customization has taken center stage. Consumers today demand more than just stylish apparel—they seek exclusivity, personalization, and a seamless shopping experience. Enter Virtual Try-On (VTO) technology,…
The retail industry has undergone a massive digital transformation, and Augmented Reality (AR) shopping is at the forefront of this evolution. With the rise of online shopping, brands are now leveraging Virtual Try-On (VTO) technology to bridge the gap between…
We at MirrAR are transforming the world through building deeply immersive digital experiences that are highly engaging.. Know more
We at MirrAR are transforming the world through building deeply immersive digital experiences that are highly engaging.. Know more
